From this Avant Garde celebrity fashion movement, white shoes as a fashion statement spread to the public at large. Women going to their charity events, shopping at the mall, on a casino junket, or at reservations-only restaurants are now just as likely to want to make this white shoe statement of good fashion sense.
The traditional black or red stiletto heel was becoming less popular and thus less fashionable! White draws the eye, and women came to realize their well-defined legs were not receiving the attention they deserved. Besides, the too-perfectly matched and coordinated ensemble had become boring and dated.