Netflix Subscriptions Are on the Rise
Netflix stock has absolutely skyrocketed over the last five years as the amount of people with a Netflix subscription has grown by 92% over that same stretch of time. The overwhelming majority of homes in the US have at least one Netflix account, and industry experts believe that this number is only going to increase in the years to come.
Sure, Netflix TV shows and Netflix streaming options are pretty fantastic on their own – but how does this company continue to grow at a breakneck pace no industry expert could have expected or anticipated, and do so this consistently?
So Why is Netflix So Successful?
Believe it or not, the success of Netflix TV has a whole lot less to do with the Netflix shows and movies they produce or that they curate and stream and a whole lot more to do with their amazing marketing approach.
It’s the marketing behind Netflix that is the biggest competitive advantage they have any streaming industry that’s getting more and more crowded by the day.
Personalising Your Profile is the Key
All of the major streaming networks – Amazon, HBO, and Hulu – have access to incredible libraries of TV shows and movies, but Netflix is able to dominate this industry not because of what is Netflix hiding in their library but because of their ability to personalize your experience through your profile, the content you watch and like, and your viewing habits.